In The Face Of Increasing Email Marketing, OIB Helps Cut Down On Trash

By Neville Hobson

July 26, 2009

Neville, a long-time user and beta tester for OtherInbox, listed OIB as his personal tool against newsletters in his latest blog post on email marketing tactics.

In explaining the limited-mindset of email marketers and their definition of successful email campaign, Neville explains the various ways he guards against email overload and the perpetual onslaught of newsletters, offers and announcements.

He exposes the marketing practices of come online services, explaining that “you’d be astonished at how many companies lie through their teeth when they say on their websites ‘we’ll never email you unless you give us your permission’ “.

“Luckily, I now use disposable email addresses at OtherInbox…” 

The full article can be seen here: http://www.nevillehobson.com/2009/07/26/messages-from-unreal-people/

During our beta testing period, one of our most requested features was a way to get OIB on the iPhone. As a first step, we created a Mobile Safari optimized website that allows all OIB users to read their messages on their iPhone or iPod Touch. Then, we released an IMAP server for premium users that allows you to add OIB as an additional email account on your iPhone, your Blackberry, or even your desktop computer. We're still thinking about the right way to do a native iPhone app.

Although we've had some bumps and bruises along the way, we recently fixed many of the problems our users reported on our support site and are confident the iPhone web app is working properly. We would love it if you would give it a try and let us know what you think!

Just point mobile Safari to my.otherinbox.com, log in with your OIB credentials, and you're all set. If a message is too large to view, tap the "Open message in new window" link above the message to view it full screen, complete with pinch-zooming and everything!

   

What do you think? How can we make the OIB iPhone web app even better? Would you rather read your OIB messages over IMAP or the web?

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We need your help! Many of you have invited friends to try out OtherInbox but they didn't accept the invite the first time. Now you can easily see a list of everyone you have invited and resend the invitation to individual people who haven't accepted yet.

We've even made it easy for you to invite your friends over Twitter or Facebook by just posting a link to your own signup page that will be recorded in your account.

Start sending OIB invitations by going to Settings, then Invitations. Then, you can send OIB invitations by email and check the status of your existing invitations. Did your friend accept? Is he or she a premium user? Or, do you need to send them a friendly reminder?

If you have a Twitter account, it's easy to tweet out a special invitation link that anyone can use. Click on the "Share on Twitter" tab to get your own personal invite URL. The "Tweet this invite…" link will pre-fill out a tweet with your code on Twitter, or you can write your own. You will be able to see how many new users used your invitation.

If you use Facebook or have a blog, just post the personal invite URL so that your friends and readers can see how much you like OIB and give you credit for showing them how to save their inboxes for real people, too!

In the future, we plan on rewarding our users for sending out invitations. We want give something back to you as a sign of our appreciation. What would you want? Let us know in the comments.

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